Dive Brief: Lowe’s debuts a new marketing campaign today (Sept. 9) to unite NFL fans as they watch this season from home, the brand said in a press release emailed to Marketing Dive. One player from each of the league’s 32 teams will join Lowe’s “Home Team” to support community-building […]
Lowes
Lowe’s hits the runway with fashion show streams, curated home decor
Brief: Lowe’s is working with several fashion designers to showcase its products at next month’s New York Fashion Week, and the partnership includes livestreaming the runway shows for designers Jason Wu, Rebecca Minkoff and Christian Siriano on the retailer’s Twitter account, per a press release. The runways shows will feature […]
Lowe’s helps ‘American Idol’ singers build home stages for season finale
Dive Brief: Lowe’s teamed up with ABC’s “American Idol” to help contestants trick out their home stages in advance of last night’s season finale, the retailer said in a press release shared with Marketing Dive. The home improvement company donated and shipped the products to let contestants build their own […]
Lowe’s supplies inspiration for DIY signs to thank healthcare workers
Dive Brief: Lowe’s debuted a campaign that encourages people to support first responders by building and posting signs with messages of gratitude in their yards, the company shared via press release. The building supply retailer is calling on people to create DIY thank-you messages for healthcare workers using materials from […]