Lowes

Lowe’s helps ‘American Idol’ singers build home stages for season finale

Dive Brief:

  • Lowe’s teamed up with ABC’s “American Idol” to help contestants trick out their home stages in advance of last night’s season finale, the retailer said in a press release shared with Marketing Dive.
  • The home improvement company donated and shipped the products to let contestants build their own stages at home to record their finale performances during quarantine.
  • As part of the episode, the contestants showed off how they designed their DIY projects to fit their style. The retailer handed out more than 500 items to these singers with products including patio furniture, gardening supplies and lighting. Lowe’s
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Lowe’s supplies inspiration for DIY signs to thank healthcare workers

Dive Brief:

  • Lowe’s debuted a campaign that encourages people to support first responders by building and posting signs with messages of gratitude in their yards, the company shared via press release.
  • The building supply retailer is calling on people to create DIY thank-you messages for healthcare workers using materials from around the house, such as paint or holiday lights. Lowe’s created a dedicated landing page of inspiration and instructions.
  • Participants are encouraged to put up their signage on April 6 and share a photo on social media with the hashtag #BuildThanks. Lowe’s promises to spend $100 million to support
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