loyalty

Companies’ behavior mid-pandemic influences future brand loyalty, survey finds

Dive Brief:

  • Eighty-three percent of consumers said behavior by a company’s leadership during the pandemic will influence whether they buy from that company after the global health crisis subsides, according to a new Lucid report on behalf of PR agency MWWPR shared with Marketing Dive.
  • Another 84% of respondents reported that how companies prioritize their employees’ welfare during this time will become a more important factor on what they buy, while 81% said businesses have a responsibility to help solve social or policy issues, even those outside their product category or industry.
  • Nearly three quarters of consumers (73%) in the
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During pandemic, consumers prioritize product availability over brand loyalty

Dive Brief:

  • While consumers are still largely shopping in stores during the coronavirus pandemic, 69% of them are purchasing different brands if their preferred one is not available, according to a survey by shopping rewards app Shopkick. Only 14% said they will not make a purchase if their preferred brand is unavailable.
  • Shopping trips have become less frequent for 72% of consumers, but those trips have become more expensive, with 39% of consumers reporting spending more money per shopping trip than before the COVID-19 outbreak. The average cost per trip for 39% of shoppers is $51 to $100. Thirty percent
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