Dive Brief: Marriott International is using TikTok to find three people to create content for the brand while they travel to its global properties over 300 days, per details emailed to Marketing Dive. As official Marriott Bonvoy TikTok Correspondents, winners will be expected to creatively document everything they encounter on […]
loyalty
Banning the insurance ‘loyalty penalty’ closes one can of worms just to open another
The Financial Conduct Authority drove a stake through the middle of the insurance industry’s business model today in announcing plans to ban the so-called loyalty penalty. If the rules make it through it will mean that from 2022, car and home insurers will no longer be able to charge renewing customers any […]
Some blue-chip brands see loyalty drop precipitously during pandemic, survey finds
Dive Brief: Twenty percent of the brands on Brand Keys’ Loyalty Leaders List are new to the annual survey’s top 100, the most newcomers in the poll’s 24-year history, according to a press release shared with Marketing Dive. Brands such as Disney+ (in the No. 7 position), Clorox (No. 30), […]
What COVID-19 did to customer loyalty
Consumers recently have become more loyal to the brands they shop. According to a survey from e-commerce marketing platform Yotpo released last November, a quarter said they were more brand loyal than the previous year. Helping to drive customers to return are a brand’s product, price point, customer service and […]
Hong Kong politicos show loyalty to China even as city in turmoil
In the last week of May, the Hong Kong delegation to the Chinese People’s Political Consultative Committee and the National People’s Congress, the country’s annual gatherings of its political elite, made its way to Beijing by bus across the border. They then boarded chartered Air China flights to the capital, […]
Companies’ behavior mid-pandemic influences future brand loyalty, survey finds
Dive Brief: Eighty-three percent of consumers said behavior by a company’s leadership during the pandemic will influence whether they buy from that company after the global health crisis subsides, according to a new Lucid report on behalf of PR agency MWWPR shared with Marketing Dive. Another 84% of respondents reported […]
During pandemic, consumers prioritize product availability over brand loyalty
Dive Brief: While consumers are still largely shopping in stores during the coronavirus pandemic, 69% of them are purchasing different brands if their preferred one is not available, according to a survey by shopping rewards app Shopkick. Only 14% said they will not make a purchase if their preferred brand […]