Report: Walmart suspends affiliate program with MagicLinks, Rakuten

Dive Brief:

  • Walmart suspended influencer affiliate programs with social commerce site MagicLinks and e-commerce giant Rakuten, according to a report in Business Insider.
  • “We regret to inform you at that at this current time WMCA (Walmart Canada) has requested to pause their affiliate program,” said an email from Walmart Canada sent on March 24. “We hope to bring back the program ASAP once the market levels out a bit, and things return to a more normal state. However, we do not currently have a date for the return.” 
  • MagicLinks confirmed the temporary suspension in an email to Business Insider.
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