Kraft Heinz and Kellogg reported strong Q2 earnings results Thursday, another indication that packaged foods companies continue to see a windfall from the coronavirus pandemic. Executives reinforced that marketing will play a key role in keeping up the momentum, setting up a busier second half to 2020 after many brands culled their activity at the outset of the health crisis.
The higher premium on marketing from Kellogg and Kraft Heinz marks a break with some other CPG companies that reported their earnings this week. Procter & Gamble has been comparatively quiet on its plans despite posting its strongest yearly sales
… Read More