Marketing

Athleta names interim CMO | Marketing Dive

Dive Brief:

  • Athleta has named a new interim chief marketing officer, Tom Herbst, former CMO of the North Face, Gap confirmed to Retail Dive in an email.¬†Herbst held the role at the North Face for three years, exiting in 2019, according to LinkedIn. At Athleta, he will “lead the brand’s marketing team and continue to drive strategies, programming and creative while we look to permanently fill the role,” the company said.
  • Herbst succeeds Sheila Shekar Pollak, who left the company in July after more than nine years in various roles at Athleta, and almost two as CMO.
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Apple marketing chief Phil Schiller steps back

Dive Brief:

  • Apple’s long-time marketing leader Phil Schiller is moving into another role with the company and Greg (Joz) Joswiak will assume Schiller’s marketing-related responsibilities as senior vice president of worldwide marketing, the tech company said in a press release.
  • Joswiak brings decades of experience in product marketing at Apple to his new role, which will see him overseeing Apple’s product management and marketing, developer relations, market research and business management, as well as education, enterprise and international marketing, per the release.
  • Schiller, who joined Apple in 1987 and has been involved with the company’s marketing and products for
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Domino’s promotes Art D’Elia to marketing chief

Dive Brief:

  • Domino’s Pizza has promoted Art D’Elia, making him the chain’s new executive vice president and chief marketing officer, the company said in a press release.
  • D’Elia has been with the pizza chain since 2018, and has served as senior vice president, chief brand and innovation officer heading up product development and innovation, TV ads and field marketing. Earlier in 2020, he took on the brand’s digital marketing program. He joined Domino’s after seven years at Danone and almost seven at PepsiCo.
  • In his new role, D’Elia is charged with heading up all global marketing initiatives for the
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Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues

Kraft Heinz and Kellogg reported strong Q2 earnings results Thursday, another indication that packaged foods companies continue to see a windfall from the coronavirus pandemic. Executives reinforced that marketing will play a key role in keeping up the momentum, setting up a busier second half to 2020 after many brands culled their activity at the outset of the health crisis.

The higher premium on marketing from Kellogg and Kraft Heinz marks a break with some other CPG companies that reported their earnings this week. Procter & Gamble has been comparatively quiet on its plans despite posting its strongest yearly sales

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