Dive Brief: Candy maker Mars is sponsoring the Bite Size Halloween series, which showcases short films to help families celebrate Halloween. The films will air on Freeform, FX and on Hulu’s Huluween Hub, per to a press release emailed to Marketing Dive by Disney. Two films will feature integrations of […]
Mars
Mars Wrigley’s virtual Halloween lets consumers collect candy credits in costumed avatars
Dive Brief: Mars Wrigley, the confectioner behind brands like M&Ms, Snickers, Twix and Skittles, this week launched a month-long virtual Halloween experience called Treat Town, available via mobile apps and desktop, according to a press release. In Treat Town, consumers can give out virtual candy credits while trick-or-treaters can “visit” […]
Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands
UPDATE: July 1, 2020: Target, Mars and Volkswagen have joined the boycott, according to various reports, bringing the total list of boycotting brands to more than 240. In addition, Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch does not plan to take part in the boycott […]