With our best-promoting course Begin-a-Enterprise 101. The actually cool thing about outsourcing these digital jobs to, say, the Philippines or India, is that you could spend your time through the day assembly up with clients. After which, by the night, you’ll be able to ship out your assignments to your […]
media
Nordstrom plots ad expansion as retail media network generates $40M
Dive Brief: Nordstrom is broadening its advertising ambitions with the Nordstrom Media Network, a retail media offering the company has been building out for several years but previously shared few details on, according to an announcement. The retailer first started experimenting with the concept in 2019 through off-site campaigns on […]
Swaying media audiences with hyper-personalized triggers
Remember when hyper-personalization was a nice-to-have rarity? We don’t live in that world anymore. “Made-for-me” experiences have become the norm among consumers, and forgiveness for brands that fail to deliver those experiences is in short supply. Consumers of media content are no exception. In 2022 and beyond, profitable reader experiences […]
Walgreens bolsters retail media network with self-serve programmatic, clean room
Dive Brief: Walgreens Advertising Group announced on Feb. 15 that it will launch self-serve programmatic and clean room offerings, per a press release. Launching broadly in the second quarter, the self-serve programmatic solution will let brand advertisers target consumers by using the retailer’s first-party data on their preferred demand-side platform […]
How media conglomerates are plotting the future of measurement and identity
NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer and advertiser interest, despite changes in consumer behaviors. But figuring out exactly how many people are watching the games — and the ads — across its portfolio speaks to ongoing […]
WPP gains early access to Instacart ad products in latest retail media bet
Dive Brief: WPP entered an agreement with Instacart that provides clients early access to the online grocery platform’s latest ad formats and other perks, per an announcement from the agency. Through the deal, WPP serves as Instacart’s first Analytics API partner with the ability to utilize special analytics and data […]
Burger King puts creative, media accounts into review as RBI reshape continues
Dive Brief: Burger King U.S. has put its creative and media accounts up for review, according to details emailed to Marketing Dive. Respective incumbents David and Horizon have been invited to join the RFP. In addition, Restaurant Brands International (RBI) sister brands Popeyes U.S. and Tim Hortons U.S., which also […]
Publicis Media furthers DEI bets with multiyear content pact focused on streaming
Dive Brief: Publicis Media and its APX Content Ventures unit struck a multiyear deal to produce long-form content with Chicken Soup for the Soul Entertainment, per a news release. The first effort from the partnership, titled “Inside The Black Box,” hits at the media company’s Crackle Plus streaming service in […]
Expect jagged growth of media consumption as saturation point nears
Dive Brief: While consumers spent more time with media in 2021, the growth rate decelerated from the previous year to 1.6%, for an average of 54.4 hours per week (HPW), according to a PQ Media report shared with Marketing Dive. In 2020, the boost was 3.1% — the fastest hike […]
Top trends that will shape media strategy in 2022
The following is a guest post by Jennifer Mandeville, director of media strategy at Merkle. Opinions are the authors’ own. As we say goodbye to 2021, new trends are taking shape to inform media strategy in the new year, poised to influence everything from audiences to investments and technology platforms. […]