Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. To draw attention to the healthy benefits of fruit, Dole Packaged Foods puts a whimsical and kid-friendly spin on the “Hold My Beer” meme […]
Mission
Olay extends STEM-focused mission in Women’s Equality Day campaign
Dive Brief: Olay is kicking off a campaign designed to continue its mission around getting more women into the fields of science, technology, engineering and math (STEM), according to an announcement shared with Marketing Dive. New creative debuts today, which is Women’s Equality Day, and features four real women who […]
Rishi Sunak knows his mission is to wean Britain off permanent Covid socialism
Instead of replacing furlough with massive public sector make-work schemes – the apocryphal example involves paying people to uselessly dig holes before filling them up again – he is trying to support the private sector by cutting the cost of employing staff, helping workers retrain and turbocharging the housing market. […]
Japan destroyer takes antivirus steps before Middle East mission
NAGASAKI, Japan (Kyodo) — A Maritime Self-Defense Force destroyer left its base Sunday to replace another vessel in a Japanese mission to help secure the safety of a key Middle East sea lane, with precautions taken to avoid onboard infections with the coronavirus. The destroyer Kirisame, with about 200 personnel […]
The U.S. Tried to Build a New Fleet of Ventilators. The Mission Failed.
michael barbaro From The New York Times, I’m Michael Barbaro. This is “The Daily.” Today: States and cities across the U.S. are reporting dangerous shortages of vital supplies needed to contain the pandemic. Sarah Kliff on what’s behind those shortages. It’s Tuesday, March 31. archived recording (bill de blasio) Well, […]