Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Tecate has steadily reinvented its brand over the past five years, working to depart from its trademark machismo messaging and take on a more […]
Modern
The empty promises of the Modern Monetary Theory brigade
In particular, the cost of government borrowing does not depend solely on the risk of default. It also depends on factors such as expectations for inflation, as well as the opportunity cost of diverting resources from the private sector. This is where the second plank of MMT is important, but […]
Toyota ad celebrates ‘Modern Family’ finale and 11 seasons of brand integrations
Dive Brief: Toyota created an ad for the final episode of the long running series “Modern Family” that pays tribute to its 11 years of advertising and brand integrations for the sitcom, according to details shared with Marketing Dive. In the ad, which also appears on YouTube, the new Toyota Highlander drives […]