Dive Brief: Mtn Dew has enlisted actor Charlie Day for a year-long campaign that tears down tired advertising tropes, according to a news release. The campaign commences with a slate of 10 ads showcasing Mtn Dew’s beverage portfolio and the “It’s Always Sunny in Philadelphia” star’s live-wire humor, including a […]
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Mtn Dew encourages consumers to head outdoors with new sweepstakes
Dive Brief: PepsiCo’s Mountain Dew brand debuted a new campaign and sweepstakes on Aug. 17 that calls on consumers to share their favorite photos of their outdoor adventures, according to a press release. To participate in the “Claim the Outdoors” contest, consumers can scan a QR code at retail or […]
Mtn Dew creates stimulus package to support hunting and fishing
Dive Brief: PepsiCo’s Mountain Dew brand debuted a new campaign and sweepstakes on July 15 to support consumers embracing the great outdoors called “Out Here. It’s DEW,” according to a press release. A $100,000 Mtn Dew Outdoor Stimulus program will pay for 2020 hunting and fishing permits in the heartland, a term […]