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Dive Brief: M&M’s is introducing packaging for its candies that pays tribute to four breakthrough musical artists, according to a news release. It is the first marketing effort since the Mars Wrigley label enacted an extensive rebranding initiative last week to focus more on inclusivity. The M&M’s Album Art packages […]
Dive Brief: B&G Foods will remove the image of a Black chef from the packaging of its Cream of Wheat, the company said in a statement. The food manufacturer announced it was reviewing the packaging in June after widespread protests against systemic racism pushed several companies to re-evaluate their branding. […]
Dive Brief: Lay’s potato chips, which is PepsiCo’s Frito-Lay unit, is bringing back its limited-run “Smiles” packaging with more than 70 new designs of its chip bags that show the smiles of 30 people who are helping their communities, according to details shared with Marketing Dive. These “Everyday Smilers” include […]
Dive Brief: Pepsi detailed team-specific components of its “Made for Football Watching” campaign for four teams via separate press releases. The company has created new packaging designs, microsites and contests tailored for the Buffalo Bills, Cincinnati Bengals, New England Patriots and Pittsburgh Steelers. Each team has a different consumer sweepstakes. For the […]
Dive Brief: Rice Krispies Treats launched a back-to-school campaign that encourages parents to give their kids a little extra love in moments of separation, which could feel amplified during the coronavirus pandemic, according to details shared with Marketing Dive. The Kellogg-owned snack brand created limited-edition “Love in Case of” kits […]
Dive Brief: In June, Skittles will again remove its signature rainbow design from packaging and the color from its candies to recognize LGBTQ Pride month, according to an announcement. Part of a “Give the Rainbow” campaign, the revamped Pride Packs from the Mars candy brand come in gray and white, […]