28% of property owners indicate that renovating is a extra inexpensive possibility than shopping for a property that might be more aligned with their wants. Next is the desire to customise a just lately bought property, or to improve a house that’s growing older or has been damaged. And many […]
pandemic
The pandemic has destroyed a decade of rising employment in a matter of months
That would be a worrying enough surge at any stage, but against a backdrop of unprecedented state support for the jobs market in the form of the Chancellor’s furlough scheme and during a period when Eat Out to Help Out was meant to boost large swathes of the economy, it […]
Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. In the absence of frequent human interaction during the pandemic, many people are embracing crafting, baking and other creative activities to soothe their stress […]
Elderly forced to bank online in pandemic
T he speed of the switch from physical to online banking is creating a societal divide just as vulnerable people need more support than ever due to the pandemic. Poorer, elderly, disabled people and those who live in rural areas are the most likely to be left behind, as more […]
this property firm has worked wonders in the pandemic
At another site in Wiesbaden, Sirius has increased occupancy from 67pc to 89pc and the average rent per square metre has risen by about 30pc. Occupancy at a third, in Mainz, increased from 80pc to 94pc during Sirius’s ownership – it has now been sold. Peel Hunt concluded: “All three […]
Social listening enabled Kroger’s speedy pandemic marketing response
Kroger, the 136-year-old grocery giant, heavily depended on social listening to execute an efficient marketing strategy as the coronavirus pandemic started to shut down the country earlier this year, executives said during a livestreamed Advertising Week session Tuesday. Unlike other retail categories, grocery has reaped rewards from the health crisis, […]
Frosted Mini-Wheats fights pandemic boredom with ‘Morning Craze’ board game
Dive Brief: Kellogg’s cereal brand Frosted Mini-Wheats is giving families a chance to win a board game inspired by the morning rush to eat breakfast and get ready for school and work. The Frosted Mini-Wheats Morning Craze game challenges players to silence “The Growl” they experience from missing breakfast by moving […]
Freelancers’ earnings fall 30pc to record low as pandemic bites
Figures used by the Bank of England to track Britain’s five million freelancers show that average incomes dropped by more than 30pc in the first half of the year, revealing for the first time the full extent of the devastating impact of the pandemic on the self-employed. A report from […]
‘The pandemic did not affect our green dividends’
Income investors have had a difficult year as companies axed dividends to shore up their finances. FTSE 100 firms are expected to cut payouts by 25pc this year, but not all income streams have dried up. The JLEN Environmental Assets investment trust has managed to ride out the storm without […]
How Crocs stepped up during the pandemic and built on fans’ trust
After shoemaker Crocs’ fourth collaboration with singer Post Malone sold out in two hours, the brand received fan mail last year requesting certain styles of its classic clog for prom, graduation and other special events. In March, people quickly began asking for free pairs they could donate to healthcare workers […]