Dive Brief: Of all surveyed professionals who are working from home during the pandemic, 68.7% report feeling burnout, according to a Fishbowl post about a study from the workplace social network. The report includes input from 16,027 Fishbowl users across the country from companies including: IBM, JPMorgan, Facebook, McKinsey, Deloitte, […]
pandemicrelated
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of analytics, personalization and marketing technology as the coronavirus pandemic leads to budget cutbacks, per an announcement that consulting firm Gartner Group shared with Marketing Dive. Thirty-three percent of CMOs rank brand strategy as one of their top […]
3 pandemic-related behaviors will stick as consumer anxiety subsides, Kantar predicts
Dive Brief: Quarantine-related lockdowns have shifted consumer behavior in three essential ways that will endure even as anxieties subside, according to Kantar’s latest COVID-19 Barometer. Increased e-commerce shopping, a desire for good value on products and a lift in local consumption are among the areas marketers should be looking into, […]