Dive Brief: Sour Patch Kids candy is helping families celebrate Halloween safely by hosting a reverse trick-or-treating event around the country. The Mondelez-owned brand will deliver special Sour Patch Kids packages on Halloween night in 12 U.S. cities, the company announced. Candy fans can nominate their city starting Oct. 8, […]
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Sour Patch Kids picks NYC for first retail store
Dive Brief: Mondelēz International’s Sour Patch Kids has opened a retail store offering merchandise, candy and a dessert bar in New York City, according to a press release. The store, located downtown on Bond Street and Broadway, is operated by specialty candy retailer It’sugar and offers a range of limited-edition […]
Chips Ahoy, Sour Patch Kids team up to host virtual prom
Dive Brief: Chips Ahoy and Sour Patch Kids are teaming up to host a virtual prom for high school students whose events have been canceled across the country, the company revealed in a press release. The two Mondelēz International brands, which recently teamed up on co-branded cookie, have tapped DJ […]