Dive Brief: Femtech apparel company Knix launched a digital, social and out-of-home (OOH) campaign last week around period sustainability tied to the launch of its Super Leakproof Underwear, according to an announcement shared with Marketing Dive. Knix customized a dumpster truck in New York with a banner encouraging women to […]
periods
Tampax taps Amy Schumer for ‘edu-tainment’ videos about periods
Dive Brief: P&G’s tampon brand Tampax has partnered with comedian Amy Schumer to help educate women about menstruation, according to a press release. Schumer stars in a series of humorous videos intended to teach viewers about periods and how to use tampons. Dr. Melisa Holmes, OB/GYN and co-founder of community […]