Major marketers appear to be embracing controversy as a branding strategy at a higher clip in recent history, producing boundary-pushing creative that stretches beyond pushing product. Procter & Gamble, for example, has parlayed its global voice into notable campaigns that examine complex social issues like racism and toxic masculinity. “The […]
PGs
P&G’s Pritchard outlines 4-point plan to dismantle racial inequality
Dive Brief: Procter & Gamble Chief Brand Officer Marc Pritchard outlined the packaged goods giant’s plan to eliminate racial inequality, an initiative that the executive said has taken on fresh significance in the wake of the coronavirus pandemic and mass civil unrest over police brutality and racial violence. Speaking during […]
P&G’s new video ‘The Pause’ addresses LGBTQ bias
Dive Brief: Procter & Gamble is honoring Pride Month with a new 60-second video titled “The Pause” that debuted on YouTube on June 18, according to details the company shared with Marketing Dive. The short film focus on the hesitation that members of the LGBTQ community can feel when meeting […]
P&G’s Aussie sponsors virtual college graduation
Dive Brief: Her Campus, a digital magazine for women in college, is hosting a virtual commencement ceremony to celebrate this year’s graduates whose ceremonies have been canceled or postponed due to the COVID-19 pandemic, the company announced in a press release. Procter & Gamble’s Aussie Hair Care brand is sponsoring […]