Dive Brief: Gap today (March 8) is rolling out its spring marketing campaign centered around individuality and self-expression, according to an announcement emailed to Marketing Dive. The push stars fashion designer Dapper Dan and builds on the retailer’s philosophy of “modern American optimism,” first introduced in September 2020. A 30-second […]
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Volvo’s EV push around Super Bowl rolls away with 20M Twitter impressions
This month’s Super Bowl broadcast was notable for showcasing six commercials for electric cars, or almost a tenth of the ads shown during the big game. Volvo took a different tack to promote its electric and plug-in hybrid vehicles with a counterprogramming strategy on Twitter. The carmaker posted a tweet […]
Frito-Lay reimagines Salt-N-Pepa’s ‘Push It’ in Super Bowl ad for Flamin’ Hot brands
Dive Brief: PepsiCo’s Frito-Lay revealed the details of its co-branded Super Bowl campaign for Doritos and Cheetos Flamin’ Hot, including the full in-game spot starring musicians Megan Thee Stallion and Charlie Puth, per an announcement. The ad, previously teased through a series of trailers, depicts an explorer accidentally dropping her […]
Under Armour’s digital push continues through slumped financials
Dive Brief: Under Armour is in the midst of shifting from a product-led approach to customer-led as the company focuses on the intersection of consumer products and backend technology, according to Paul Fipps, chief experience officer at Under Armour, while speaking during Sapphire Ventures’ CIO Summit last week. In his […]
Acura accelerates into AR, cinematic ads with multichannel push for TLX
Dive Brief: Acura’s newly available 2021 TLX sport sedan stars in a new 60-second ad shot in the style of a 1920s silent film and set to “It’s Oh So Quiet,” sung by actress and singer Betty Hutton, per an announcement. The multichannel “Break the Silence” campaign includes 15- and […]
Patagonia escalates activism with voting rights push before elections
Dive Brief: Patagonia is implementing various measures to help employees and customers to vote in the upcoming presidential election, the company announced in a press release. The brand is closing its California headquarters, distribution center and all retail stores on Nov. 3; providing up to four days of paid time […]
Burger King puts Whopper recipe on wrappers as part of ‘real food’ push
Dive Brief: Burger King is printing the ingredient list on the wrapping of Whopper sandwiches to show they no longer have any artificial colors, flavors or preservatives in the U.S. The burger chain aims to increase the amount of its menu without artificial ingredients from 85% currently to 100% by […]
Walmart homes in on family, community in first ad push for Walmart+
Dive Brief: Walmart announced the first advertising campaign for its new online membership service, Walmart+, in a blog post by U.S. Chief Marketing Officer William White. Called “A Different Kind of Membership,” the multichannel effort features a diverse cast of 22 real families and focuses on how Walmart+ opens up […]
Chobani gamifies Instagram Story in multichannel push for new yogurt
Brief: Yogurt maker Chobani started a multichannel campaign for its new Chobani Complete line of nutritional foods and drinks that includes several mobile elements. The brand launched an interactive Instagram Story to let users of the photo-sharing app “tap to solve” a puzzle that highlights Chobani Complete’s ingredients, per an […]
TikTok makes first push into streaming with Fire TV app
Brief: TikTok made its first push into streaming TV with the launch of a channel on Amazon Fire TV. The More on TikTok app gives viewers a way to watch its popular videos on a bigger screen, Business Insider reported. The app includes playlists and compilations of popular videos that […]