AB InBev’s Estrella Jalisco will pay someone to quit their job

Linda J. Dodson

Dive Brief: Mexican beer brand Estrella Jalisco unveiled a new campaign that challenges young people, especially first-generation Mexican-Americans, to live life authentically, according to a press release. The Anheuser-Busch InBev brand’s campaign, “Vive Tu Estrella,” is made up of a series of six-, 15- and 30-second advertisements in both English […]