How to safeguard and grow OTT, CTV ad revenues during the pandemic

Linda J. Dodson

The following is a guest post from Daniel Elad, chief strategy officer at SaaS ad monetization platform​ TheViewPoint. Opinions are the author’s own. The COVID-19 pandemic has disrupted every industry, including the media sector, providing both challenges and opportunities. Among widespread travel restrictions, postponed or canceled live sports events (the […]

Tencent’s multi-stream revenues keep engine running

Linda J. Dodson

NEW YORK — Tencent Holdings is finding that its diversification push over the years is bearing fruit, as multiple channels of revenue give it stability amid turbulence that others can only envy. The tech giant, one of China’s most valuable, recorded a 26% year-on-year revenue jump during the January-March period, outpacing growth in both […]