Dive Brief: Henkel, the marketer of Persil, Purex and other home care brands, is sponsoring the first three episodes of a new web series called “At Home With Jennifer,” per a press release. Hosted by Webby Award-winning creator Jennifer Pate and a collaboration with her Feel Ageless brand, the series […]
sponsors
Singapore orders online election advertising to disclose sponsors
SINGAPORE — The government of Singapore on Monday set out new rules for internet election advertising, as the coronavirus pandemic is expected to push more campaigning online ahead of the general election that must be held by April 2021. Effective immediately, paid election ads on social media and other websites […]
Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray
Dive Brief: Frito-Lay’s Tostitos chip brand will serve as presenting sponsor for a livestreamed nacho competition between actor Bill Murray and Food Network personality and restaurateur Guy Fieri, according to a news release. The stream was set up in partnership with the National Restaurant Association Educational Foundation (NRAEF), the philanthropic […]
Honda sponsors esports matchups between NHL players
Dive Brief: The National Hockey League (NHL) is teaming up with ESL Gaming to host a virtual esports gaming challenge featuring players from all 31 league teams pitted against one another as they play EA Sports NHL 20, according to details shared with Marketing Dive. The program is sponsored by […]
P&G’s Aussie sponsors virtual college graduation
Dive Brief: Her Campus, a digital magazine for women in college, is hosting a virtual commencement ceremony to celebrate this year’s graduates whose ceremonies have been canceled or postponed due to the COVID-19 pandemic, the company announced in a press release. Procter & Gamble’s Aussie Hair Care brand is sponsoring […]
Fiat Chrysler sponsors virtual concert series on Facebook Live
Dive Brief: Fiat Chrysler Automobiles (FCA) teamed up with Interscope Records to host a virtual concert series aimed at entertaining and uniting consumers who are staying home during the pandemic, according to a press release. The Facebook Live Watch Party includes a 30-minute performance from an artist’s home, followed by […]
Target sponsors Disney’s new Friday Night Movie series
Dive Brief: Disney has partnered with Target on a new Friday Night Movie initiative that aims to supply families stuck at home with entertainment programming, according to a press release shared with Marketing Dive. The movies will be broadcast on Disney’s channels ESPN, Freeform and FX between April 10 and May […]
Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief
Dive Brief: Pepsi is sponsoring a global entertainment special organized by the World Health Organization (WHO) and advocacy group Global Citizen scheduled for April 18 at 8 p.m. ET to support the fight against the COVID-19 pandemic, according to details the brand shared with Marketing Dive. The special will be […]