Dive Brief: A two-week campaign from Universal Pictures and NBC Sports is underway featuring three U.S. Olympic athletes and dinosaurs to promote “Jurassic World Dominion,” which arrives in theaters worldwide on June 10, according to a press release. The Olympians will also star in individual spots featuring their encounters with […]
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The most affordable spots for first-time buyers in Britain’s booming cities
Midlands Soho & Jewellery Quarter, Birmingham Average price of a flat or terrace: £89,703 Blazing the way for house price growth in the centre of the country is Birmingham. For around £90,000, first-time buyers can pick up a home in the city’s hip Jewellery Quarter, where old diamond dealers and […]
Trolli builds on 190% gain in e-commerce with new monster spots
Dive Brief: Ferrara Candy unveiled its latest ad campaign for Trolli gummy candy, building on the success of last year’s effort that helped to drive a 190% jump in e-commerce shipments, according to details the company shared with Marketing Dive. Trolli experienced $12.8 million in new sales that included the […]
Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots
Dive Brief: Truly Hard Seltzer launched a new brand campaign that calls on drinkers to be true to their individuality, the company revealed via press release. Live Truly includes four spots, “Entrances,” “Day Party,” “Reflections” and “Late Night” directed by Malia James, who is best known for her music videos […]
Coronavirus latest: US hits 2m cases as hot spots shift
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of Wuhan. Global cases have reached 7,360,239, according to Johns Hopkins University. The worldwide death toll has hit 4156,201. To see how the disease has spread, view our virus tracker charts: […]
Product ads are top performers among non-COVID-19 spots, study finds
Dive Brief: Idaho Potato, Reynolds Kitchens, Shark Vac Mop and M&M’s are among brands whose product-focused ads are resonating with consumers so far in the second quarter, per a new Ace Metrix survey. While COVID-19-related ads make up 44% of breaking ads tested since the beginning of Q2, product-focused ads […]
Bud Light updates vintage ads in new social distancing spots
Dive Brief: Bud Light debuted a new social media and sweepstakes campaign centered on reboots of the brand’s “Genius” ads, according to details the company shared with Marketing Dive. In one of the new installments, Bud Light’s “Stay At Home Humans of Genius” gives a salute to the “indoor sports […]
Coronavirus latest: India seals off more than 100 hot spots
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of Wuhan. Global cases have reached 1,353,361, according to the World Health Organization. The worldwide death toll has hit 79,235. To see how the disease has spread, click this interactive virus […]