There was no boycott, outraged customers didn’t flock elsewhere. On the contrary, the response was to buy even more of Boohoo’s clothes than before. I am reminded of a recent conversation with the boss of one of Britain’s most ethical retailers who readily conceded that his own approach had limits. […]
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We must stop turning the clock back and embrace this new economy
A “seat out to help out” scheme to revive empty theatres is one possibility. Free commuter trains and tubes to start persuading people back into the office is another. And of course, we have already munched our way through 100m half-price pizzas on the wildly successful “eat out to help […]
Knix tells women to ‘stop trashing their periods’ in new OOH, digital ad
Dive Brief: Femtech apparel company Knix launched a digital, social and out-of-home (OOH) campaign last week around period sustainability tied to the launch of its Super Leakproof Underwear, according to an announcement shared with Marketing Dive. Knix customized a dumpster truck in New York with a banner encouraging women to […]
Stop & Shop unveils new e-commerce platform
Dive Brief: Stop & Shop has launched a new e-commerce platform and a refreshed loyalty program called Stop & Shop Go Rewards, according to a company press release. The changes are part of an enhanced e-commerce experience the retailer is bringing to its customers. The new Stopandshop.com and the Stop […]
Budweiser celebrates bar reopenings to the tune of ‘Don’t Stop Me Now’
Dive Brief: Anheuser-Busch’s Budweiser brand has dropped a new 60-second video ad on YouTube, Facebook and Instagram to promote bars reopening, according to details the company shared with Marketing Dive. The video shows a bartender opening up shop while the iconic Bud Clydesdales leave the ranch and run across fields […]
Hana Kimura’s death fuels debate over how to stop cyberbullying
TOKYO — It is less than a month since 22-year-old Hana Kimura, an up-and-coming professional wrestler, died. She was known for taking part in the popular Japanese reality show “Terrace House,” which follows the lives of six young people who live under the same roof while looking for love. The […]
Can anyone stop the Zoom boom?
It’s a question millions of people have been asking every day during lockdown: “Are you free to Zoom later?” The video conferencing app has achieved every marketers dream, by rapidly entering common parlance just like “I’ll Google it” or “let me get an Uber”. Even the less technologically savvy have become big users of […]
Why does the Government’s ‘can-do’ attitude to solving this crisis stop at women?
The scale and speed of the financial support schemes that have been put in place to help Britons through this crisis are astronomical. But one segment of society has been woefully overlooked – knowingly, in some cases – and it is no small segment at that. Women, who make up […]
China general says force an option to stop Taiwan independence
BEIJING (Reuters) — China will attack Taiwan if there is no other way of stopping it from becoming independent, one of the country’s most senior generals said on Friday, in a rhetorical escalation from China aimed at the democratic island Beijing claims as its own. Speaking at Beijing’s Great Hall of […]
Stop logging hours: Japan finds flexibility in age of telework
TOKYO/OSAKA — Japan’s IT companies are notorious for working long hours. Fujitsu headquarters in Tokyo was famously known as the “castle that never sleeps” during the heyday of Japan’s bubble economy two decades ago. Working overtime was contagious, and it was difficult to be the that one person in the office […]