Dive Brief: Unilever and Target this month began running a voice-powered commercial on Peacock, the ad-supported streaming service that NBCUniversal launched nationwide in July. Viewers who say the phrase “Save with Suave” receive a $5 coupon for the Unilever brand of haircare products at Target, Variety reported. Coors Light also […]
Target
Disney, Hilton, Southwest Airlines target travel planners on Pinterest
Dive Brief: Disney, Hilton, Southwest Airlines, Accor and California’s tourism board developed branded content and campaigns for Pinterest as the platform saw elevated interest in travel during the summer. Pinterest searches for “RV camping tips” jumped nearly 1,300% last June from a year earlier as more Americans sought travel ideas […]
Buffalo Wild Wings names Target brand manager as new marketing chief
Dive Brief: Buffalo Wild Wings has named Rita Patel as chief marketing officer, a press release announced. Currently a vice president at Target leading brand management, Patel will move into the role overseeing Buffalo Wild Wings’ advertising, digital innovation, menu development and brand experience on Sept. 14. The marketer has […]
Target to close for Thanksgiving, double down on same-day services
Dive Brief: Target has opted to close its stores for Thanksgiving Day this year after opening on the holiday for most of the past decade. The announcement comes days after Walmart announced it would close its U.S. stores on Thanksgiving. The mass merchant is also adding 20,000 new products to its […]
Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands
UPDATE: July 1, 2020: Target, Mars and Volkswagen have joined the boycott, according to various reports, bringing the total list of boycotting brands to more than 240. In addition, Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch does not plan to take part in the boycott […]
Lending scams on the rise as fraudsters target struggling debt seekers
Warnings over faux lenders have almost doubled during lockdown as credit scam fraudsters target people who are struggling financially due to coronavirus. The number of warnings published by the City watchdog related to so-called “subprime lending” and debt management scams has increased by 85pc over the last three months, according to analysis […]
Legal firms target car dealers over ‘PPI-style mis-selling’ of leases
Specialist legal firms are targeting car dealers with a wave of mis-selling claims, stoking fears that the boom in leasing could end in a costly scandal. So-called claims management firms, which helped extract £50bn in compensation from the financial services industry over payment protection insurance (PPI) are now turning their […]
This is no time to dump the UK’s inflation target
But if nominal GDP is the magic bullet, then central banks all around the world must be doing it? Nope. As James Bullard, the Federal Reserve rate-setter said last year, to his knowledge not one central bank is using nominal GDP and in any case, “if you wanted to make […]
Rishi Sunak should scrap Bank of England inflation target to focus on GDP growth, says Jim O’Neill
“It wouldn’t guarantee a V-shaped recovery but it would certainly increase the probability of one. I do suspect there are some people around the Treasury that are probably thinking about things like this.” NGDP is the value of all goods and services produced in the economy, unadjusted for inflation. Early […]
China abandons economic growth target for first time in decades
SHANGHAI — Chinese Premier Li Keqiang did not announce an economic growth target for this year, marking the first time in three decades the government has skipped setting that goal in its annual blueprint. In a work report presented on Friday in Beijing at the delayed start of the annual session […]