Dive Brief: Further expanding its AR try-on tools, Perfect Corp. has teamed up with Sally Hansen to release AgileHand Technology, which lets shoppers try nail color options using augmented reality technology on their mobile device, the companies announced last week. The virtual try-on tool is the first technology emerging from a […]
Tech
GroupM: Next-gen tech hype wanes while consumer data wariness rises
Dive Brief: Consumer anxiety around personal data is on the rise, with 77% of survey respondents agreeing that they are concerned about how their information is used by companies online, according to GroupM’s second annual assessment of attitudes toward technology. That figure marks a five percentage-point increase from last year’s […]
Breaking up Silicon Valley’s tech giants isn’t as simple as it sounds
As predominantly a device manufacturer, there are justifiable concerns about some aspects of Apple’s business – above all the 30pc “Apple tax” charged to third-party app developers on the App Store. But this could be remedied easily without resorting to a break-up. Critics have, in the past, proposed that Amazon […]
Donald Trump’s tech war forces China to take on Silicon Valley
China has now accepted the battle will be lengthy and hard-fought – with the potential to create serious difficulties for its own people. This week it confirmed that the quest for technological supremacy was, more specifically, China’s new Long March. The Long March is a major event in Chinese history, […]
Facebook names new CMO as it looks to meld trust-building with tech focus
Dive Brief: Facebook promoted Alex Schultz, vice president of product growth and analytics, to chief marketing officer, the executive announced in a personal post on the social network Tuesday. Schultz replaces Antonio Lucio, who stepped down on Sept. 18 after two years in the CMO spot. Announcing his departure in […]
With real-world experiences scarce, consumers warm to immersive tech, Accenture study says
Dive Brief: 61% of surveyed consumers said they would be more likely to buy from a brand that uses immersive technology, such as augmented and virtual reality (AR/VR) and 3D content, according to Accenture Interactive’s new “Try It. Trust It. Buy It.” report. 47% of consumers said immersive technologies make […]
Arm can still become a trillion-pound British tech colossus
Nvidia has made a $40bn (£30.8bn) bid to buy Arm to address the data centre server market – the core business of a failing Intel. Nvidia plans to take the microprocessor crown from Intel by winning the server market based on Arm architecture. To understand the implications of such a […]
the $70bn tech company you’ve never heard of
You may have never heard of it, but cloud company Snowflake made Wall Street history overnight as the largest ever software stock market debut. The California-based virtual data warehousing service notched up a valuation of $70bn on its first day of trading as a blizzard of buying doubled its initial […]
There’s one big reason Britain lacks a Google-sized tech giant
Of course, it’s not just about raw spending power. Effectively commercialising innovation and then defending it from being snapped up by overseas rivals are vital too. Historically, this is an area where the UK could have performed better. From Arm to Deep Mind, the AI firm acquired by Google, and […]
Inside Nvidia, the $300bn US tech company buying the ‘crown jewel’ of UK tech
It’s 3.30am in California and Jensen Huang, the outspoken chief executive of $300bn (£232bn) chip maker Nvidia is sitting in his spacious kitchen wearing one of his trademark leather jackets. On a Zoom video call with journalists, the multi-billionaire seems genuinely puzzled by the concern being expressed in the UK over his announcement […]