Dive Brief: Walmart signed a deal with Discovery that will see the big box retailer’s products and ads integrated closely with a new program on the HGTV network, Variety reported. The eight-episode “Design At Your Door” series, which debuted Thursday, tracks people as they makeover rooms in their homes during […]
tiein
Ben & Jerry’s launches ice cream into stratosphere for Netflix tie-in
Dive Brief: Unilever subsidiary Ben & Jerry’s is extending its partnership with Netflix via a new ice cream flavor called Boots on the Moooo’n, the company revealed in a press release. The release of the limited-edition flavor is timed to the premiere of the new Netflix comedy series, “Space Force,” […]
Busch Beer unveils corn cans, NASCAR tie-in for farmer relief
Dive Brief: Busch Beer designed a limited-edition can adorned with images of corn to help the nonprofit Farm Rescue expand its services into Kansas, the company announced in a press release shared with Marketing Dive. For every corn can pack sold through July 5, Busch will donate $1 to the […]
Pedigree supports contactless pet adoption with Zoom tie-in
Dive Brief: Dog food brand Pedigree wants to keep the lines of dog adoption open during the COVID-19 shutdowns by launching a contactless pet adoption platform, according to details shared with Marketing Dive. The Mars-owned brand is working with the Nashville Humane Association to develop Dogs on Zoom to help […]
Campbell Soup inspires home cooks with new tie-in on Group Nine sites
Dive Brief: Campbell Soup Company kicked off a new social and digital campaign aimed at promoting home cooked meals, the company announced in a press release shared with Marketing Dive. The New Pantry campaign includes custom content and Instagram Stories about how meals at home can bring people together. Media […]