Dive Brief: Joining other social platforms in adding shopping features, Twitter has introduced Twitter Shops, which lets sellers choose up to 50 products to showcase on the social media app, according to a Wednesday announcement. With Twitter Shops, shoppers can click the “View Shop” button on merchants’ profiles to browse […]
Volvo’s EV push around Super Bowl rolls away with 20M Twitter impressions
This month’s Super Bowl broadcast was notable for showcasing six commercials for electric cars, or almost a tenth of the ads shown during the big game. Volvo took a different tack to promote its electric and plug-in hybrid vehicles with a counterprogramming strategy on Twitter. The carmaker posted a tweet […]
Twitter users tire of ‘sea of same’ from brands, report finds
Dive Brief: There is little distinction between brands on Twitter, with respondents to a survey using similar words like “playful” and “funny” to describe brands, the social media platform said in a new report. Brands that rely only on humor and jokes can feel outdated, half the respondents to Twitter’s […]
Twitter invests in Aleph Group to support digital ad expertise globally
Dive Brief: Twitter has taken a minority stake in digital ad firm Aleph Group, which is the social media site’s exclusive advertising partner in 74 countries where it doesn’t have a local presence, per a press release. Financial terms were not disclosed. With its investment, Twitter hopes to support Aleph’s […]
Bud Light unveils ‘Showtime Cam’ for NFL fans on Twitter
Brief: AB InBev brand Bud Light is installing the “Bud Light Showtime Cam” in NFL stadiums throughout the football season to celebrate key moments during games, according to a press release. The camera and flat-screen TV installation showcases players and fans celebrating their favorite teams and the game of football. […]
Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays
Brief: Kraft Heinz’s Planters brand of packaged nuts this week unveiled an update to its mascot: Baby Nut, the doe-eyed newborn who first appeared in a Super Bowl commercial as a reincarnated version of long-time mascot Mr. Peanut, has suddenly matured into a 21-year-old named Peanut Jr., as revealed in […]
WSJ: Twitter discusses merger with TikTok’s US operations
Brief: Twitter held preliminary discussions to merge with the U.S. operations of TikTok, The Wall Street Journal reported, citing people familiar with the talks. TikTok faces a Trump administration ban because of national security concerns over the social video app’s ownership by Chinese company ByteDance. It’s unclear whether Twitter will […]
Why Twitter could be the biggest loser from the Facebook ad boycott
But the reality is that Twitter remains far less able to withstand a sustained boycott of this kind. With 330 million active monthly users, Twitter is no minnow but it is far less profitable than Facebook and more narrowly US focused. At $3.4bn last year, its revenues are less than […]
Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech
Dive Brief: Unilever will stop advertising on Twitter, Facebook and Facebook’s image-sharing platform Instagram for at least the rest of the year in the U.S., according to an announcement made Friday. The packaged goods giant behind brands like Dove and Hellmann’s mayonnaise said the high degree of polarization in the […]
Twitter removes over 170,000 accounts linked to Chinese propaganda
PALO ALTO, U.S. — Twitter announced Thursday that it had removed over 173,000 accounts from China that were spreading misinformation about the COVID-19 pandemic and other issues, including politics in Hong Kong and Taiwan. “[The accounts] were tweeting predominantly in Chinese languages and spreading geopolitical narratives favorable to the Communist […]