Dive Brief: NBCUniversal and TikTok struck an agreement to bring new content and advertising experiences to the video-sharing app around the 2022 Winter Olympics and Paralympics, according to details emailed to Marketing Dive. It is the first partnership formed out of a request for proposal process for social media platforms […]
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How TikTok’s uncertain future and COVID-19 are transforming influencer marketing
Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app amid the ongoing saga related to its ownership, competitors are […]
Rice Krispies’ personalized packaging looks to spread love as kids face uncertain school year
Dive Brief: Rice Krispies Treats launched a back-to-school campaign that encourages parents to give their kids a little extra love in moments of separation, which could feel amplified during the coronavirus pandemic, according to details shared with Marketing Dive. The Kellogg-owned snack brand created limited-edition “Love in Case of” kits […]
Restaurants face uncertain future as end of lockdown looms large
Across China, where the coronavirus pandemic first erupted, restaurants have started opening their doors to diners again following months under lockdown. Tables have been removed to keep customers seated at least two metres apart, protective face masks have become mandatory for staff and diners’ hands are sprayed with sanitiser before […]