Dive Brief: Twitch, which is owned by Amazon, unveiled its Ads Incentive Program (AIP), which aims to make ad revenue for creators more predictable. The service, which will be available to select creators, grants content creators a pre-set payout when they stream for a certain amount of hours while running […]
unveils
Michelob Ultra unveils streetwear line to reflect growing wellness strategy
Dive Brief: Anheuser-Busch InBev brand Michelob Ultra is partnering with advertising agency Gut Mexico City to launch the brand’s first sportswear collection, known as “Michelob Origins,” according to details sent to Marketing Dive. The line is made up of 16 T-shirts designed by eight Mexican artists. The merchandise is available […]
Captain Morgan unveils smart punch bowl in time for Super Bowl
Dive Brief: Diageo’s Captain Morgan brand has unveiled the Captain Morgan Super Bowl Punch Bowl, the company said in a press release. The punch bowl holds four gallons of liquid and displays the score of the game on the base in real time. The punch bowl is also equipped with […]
Bud Light unveils ‘Showtime Cam’ for NFL fans on Twitter
Brief: AB InBev brand Bud Light is installing the “Bud Light Showtime Cam” in NFL stadiums throughout the football season to celebrate key moments during games, according to a press release. The camera and flat-screen TV installation showcases players and fans celebrating their favorite teams and the game of football. […]
Stop & Shop unveils new e-commerce platform
Dive Brief: Stop & Shop has launched a new e-commerce platform and a refreshed loyalty program called Stop & Shop Go Rewards, according to a company press release. The changes are part of an enhanced e-commerce experience the retailer is bringing to its customers. The new Stopandshop.com and the Stop […]
TikTok unveils global platform for marketers, Brand Scan AR ads
Brief: TikTok today introduced a global platform for marketers as part of its first appearance at the Interactive Advertising Bureau’s (IAB) Digital Content NewFronts, according to details shared with Mobile Marketer. TikTok for Business is a hub that will host the ByteDance-owned social video app’s advertising formats and services for marketers. […]
Hulu unveils direct response ad format for second-screen experiences
Dive Brief: Disney’s Hulu is launching a direct response ad format to let viewers interact with commercials they see on the streaming service, it announced during its NewFronts presentation this week. GatewayGo lets advertisers use second-screen technologies like QR codes and push notifications to prompt viewers to respond to a […]
Busch Beer unveils corn cans, NASCAR tie-in for farmer relief
Dive Brief: Busch Beer designed a limited-edition can adorned with images of corn to help the nonprofit Farm Rescue expand its services into Kansas, the company announced in a press release shared with Marketing Dive. For every corn can pack sold through July 5, Busch will donate $1 to the […]
Japan chipmaker unveils AI face recognition tool to detect fever
TOKYO — Japanese semiconductor maker THine Electronics has developed a facial recognition system that can record body temperatures from less than a foot away and identify individuals even while wearing face masks. The system is among a slate of new products launched by the technology industry as countries prepare to […]
South Korea unveils $32bn relief fund for core industries
SEOUL — South Korea hammered out a 40 trillion won ($32.4 billion) relief fund Wednesday aimed at allowing businesses in backbone industries to keep workers on the payroll amid the coronavirus outbreak. The emergency fund will be drawn up to fight the pandemic and safeguard jobs, President Moon Jae-in told […]