Waze and Infiniti direct traffic to women-owned businesses

Linda J. Dodson

Dive Brief: Nissan’s luxury car division Infiniti partnered with navigation app Waze to celebrate Women’s History Month with a new campaign, dubbed “Pave it Forward,” according to an announcement shared with Marketing Dive. The interactive campaign allows users of Google-owned Waze to view participating women-owned businesses across 14 cities on […]