Dive Brief: Irish whiskey brand Tullamore D.E.W., owned by William Grant & Sons, has partnered with Pat LaFrieda Meat Purveyors to create 193 whiskey and burger patty kits in honor of St. Patrick’s Day, per details shared with Marketing Dive. The kits, which include the “St. Paddy’s Day Patty,” are […]
Whiskey
TX Whiskey serves Texas cool on ice with new ad campaign
TX Whiskey, which is owned by Pernod Ricard, has teamed up with actor Scoot McNairy (“Narcos” and “Argo”) for a series of spots eyeing millennial drinkers while distinguishing itself as a uniquely Texas brand. The ads show McNairy, a Texas native, enjoying a glass of whiskey on the rocks among […]