Right this moment, even the field of dentistry is wealthy in artistic entrepreneurs who actively create and introduce items and services that may appear cool and strange to you. Think about your target audience performing a Google search for data relevant to your online business. They do the search and […]
YouTube
YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence
Dive Brief: YouTube will host its Brandcast presentation during the TV upfronts for the first time, breaking with a tradition of running the annual pitch to advertisers as part of the Interactive Advertising Bureau’s (IAB) NewFronts, according to a blog post. Brandcast will take place on May 17, while the […]
Reach New Audiences With Video Adverts On YouTube
What’s SEARCH ENGINE OPTIMISATION advertising? They started as wide-eyed dreamers who had grandiose ideas of conquering the world. Some failed tremendously and bounced again. They caught to their weapons as a result of they knew the type of advantages that include owning your own business. Apart from the fact that […]
‘The Bachelorette’ returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV
Dive Brief: Reality show “The Bachelorette” next week will return for its 16th season with its first drive-in experience before the network premiere. Women’s lifestyle website PopSugar, broadcaster ABC and YouTube TV are collaborating on the live event that takes place in Los Angeles on Oct. 13, per an announcement […]
Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
Dive Brief: Clorox has teamed up with YouTube comedians The Try Guys to market its latest scent of Fresh Step cat litter, according to details the company shared with Marketing Dive. Fresh Step with Febreze Freshness with Gain Scent is integrated into the episode “The Try Guys vs. World’s Smelliest […]
Jose Cuervo taps Lil Dicky to host first episode of live YouTube series
Dive Brief: Tequila brand Jose Cuervo is hosting a series of livestream events called “Who’s Making Margs?,” with each episode starring a different celebrity influencer hosting a virtual party from their home, according to details the company shared with Marketing Dive. Lil Dicky from the TV series “Dave” will host […]
New Balance celebrates soccer subcultures in YouTube docuseries
Dive Brief: New Balance debuted a new YouTube docuseries called “Football’s Next Wave,” which celebrates soccer players who exceeded the odds and became world-class players through non-traditional paths, per a press release shared with Marketing Dive. The three-part series highlights the subcultures surrounding the game from grassroots football in the […]
Stihl Timbersports drives YouTube views among sports-hungry fans
Brief: Stihl boosted viewership of its Timbersports lumberjack competition with a social media campaign. The maker of chainsaws and other power tools had canceled its Timbersports competition, and instead started to stream last year’s competition on CBS Sports from March 30 to May 10, per details shared with Mobile Marketer. […]
YouTube advertisers get access to streaming TV under new YouTube Select offering
Dive Brief: YouTube today unveiled a new product for advertisers called YouTube Select that unifies the video service’s premium ad offerings under one banner. The announcement made in a blog post by Vishal Sharma, YouTube Ads’ VP of product management, arrives ahead of the Google-owned platform’s virtual presentation at the […]
Hormel hosts virtual festival of 6 ‘hope-filled’ films on YouTube
Dive Brief: Hormel Foods, the food company based in Austin, Minnesota, will this week host its first-ever virtual film festival on YouTube. The Hormel Film Festival features a programming slate focused on “hope-filled” work, according to a press release. Today through May 15, the brand’s official YouTube page will screen a […]