Why Crisis Preparedness Planning Should Be An Essential Practice

Linda J. Dodson

A company of any industry must understand that they are always risk from potential attacks. Be it from the media, the government or even the customers, the environment a company survives in is extremely risky. It hence becomes crucial for all companies to come up with a crisis communication plan before hand.

There are only a few times when a potential threat can be predicted before it affects the company. In most cases, the company only becomes aware of the problem once the crisis has already struck. For a company to act swiftly and effectively to reduce damage, it is important for a crisis communication plan to already be in place. Here are a few steps which all crisis communication services advice a company to begin with:

Identify Risks

The first thing that any company must do is identify the risks at hand. This involves any situation which can potentially affect the company in a negative manner. No plan can be made without identifying the risks at hand. It is only after doing so that a detailed plan can be formulated which allows the company to address the risk and not lose profits.

Decide A Planning Team

Once all the risks have been identified, it is time for the company to create their own planning team. For a plan to be successful the company must create a team with both their own experienced employees as well as hiring crisis communication support & services. The reason why both are required is the fact that the employees have detailed understandings of the inner working of the companies while the consultants have experience in terms of crisis communication. Together they will be able to create an effective plan.

Create A Plan

Working together the plan that is created for the company should focus on protecting their core assets. When creating a crisis communication plan, the team must also create a guideline for how the employees of the company must interact with external stakeholders. One wrong word can severely harm the company and hence all employees must be briefed on how they should interact. Heads of the company should also be trained as official spokesman who will be the ones interacting with the media directly.

Prepare And Train Individuals

One of the core elements of a plan devised by crisis communication services and the employees are spokesman. Every company must have a few official senior employees of the company trained specifically on how to talk to the press. From vocals to body language they must be trained to help the company survive the crisis.

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