Candy ad spend decreases 19% while product sales increase before Halloween
Dive Brief: The number of candy ads with Halloween messaging has increased by 17% for month-to-date this year from 2019,...
Month: October 2020
Hyundai revs up new Elantra with TV ads, AR showcases and gaming
Dive Brief: Hyundai is promoting its 2021 Elantra with a heavily digital campaign, the company announced. Two new ads will...
Mars Wrigley’s virtual Halloween lets consumers collect candy credits in costumed avatars
Dive Brief: Mars Wrigley, the confectioner behind brands like M&Ms, Snickers, Twix and Skittles, this week launched a month-long virtual...
Only a planning revolution can help turn renters into ‘Generation Buy’
Their conclusion was that overall the scheme “not only had limited effects on affordability but may have also led to...
‘John Lewis fitted a shoddy carpet and a year later it’s still not fixed’
Has a company treated you unfairly? Our consumer champion, Katie Morley, is here to help. For how to contact her...
Cineworld’s crushing debt is the real villain in this movie saga
One option would be to raise yet more debt. But that hardly seems sensible given that Cineworld is currently forking...
Cinema industry braced for further closures as Cineworld warns over 45,000 job losses
The battered cinema industry was plunged further into crisis as Cineworld cut up to 45,000 jobs and mothballed all its UK...
James Bond delay leaves British cinema shaken and stirred
That came to an abrupt end when the pandemic hit. All cinema screens were forced to go dark from the...
Italians eye up bread maker Hovis with takeover bid
Bread maker Hovis could be snapped up by Italian firm Newlat Food after more than 130 years of British ownership. The baker's current...
Spain’s ailing economy could become another headache for the eurozone
Rabobank economist Maartje Wijffelaars warns it will take years for Spain's GDP to recover to pre-virus levels. “Job losses and...
