How podcasts are helping brands meet DEI commitments

Linda J. Dodson

Podcast advertising continues to be a growth area for the advertising industry. The top 500 podcasts saw a 20% increase in advertising revenue year-over-year in 2021, with increases to both the number of companies purchasing podcast ads (14%) and the retention rate of companies doing so (42%), per MediaRadar data […]

Waze and Infiniti direct traffic to women-owned businesses

Linda J. Dodson

Dive Brief: Nissan’s luxury car division Infiniti partnered with navigation app Waze to celebrate Women’s History Month with a new campaign, dubbed “Pave it Forward,” according to an announcement shared with Marketing Dive. The interactive campaign allows users of Google-owned Waze to view participating women-owned businesses across 14 cities on […]