CVS, Olive Garden and Sam’s Club coronavirus ads rank high in likeability
Dive Brief: Consumers are responding positively to some ads that address the coronavirus, according to a new report Ace Metrix...
Year: 2020
Report: Walmart suspends affiliate program with MagicLinks, Rakuten
Dive Brief: Walmart suspended influencer affiliate programs with social commerce site MagicLinks and e-commerce giant Rakuten, according to a report...
Coronavirus latest: Trump says ‘China-centric’ WHO ‘really blew it’
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of...
Cannes Lions canceled over coronavirus challenges
Dive Brief: Cannes Lions canceled its annual Festival of Creativity in Cannes, France, citing the impact of the coronavirus pandemic,...
Essence hosts virtual wellness event to reach people in lockdown
Dive Brief: Lifestyle media brand Essence livestreamed a free two-day virtual wellness summit last week in a pivot of its...
Accenture buys B2B marketing agency Yesler
Brief: Accenture acquired Yesler to expand services ranging from strategy and creative to implementation and ongoing management, per an announcement....
What the coronavirus means for DTC brands
In the past several weeks, over 100 retailers — both legacy and DTC — have temporarily shuttered their doors or...
Brands recalibrate to community-building during quarantine
Experiential marketing is in freefall. From the coronavirus-related postponement of the Summer Olympics to empty commuter trains and roads, marketers...
Everything that matters this morning
https://www.youtube.com/watch?v=_QEMfPSax_M Women’s Aid launches ad to highlight rise in domestic abuse Women’s Aid is launching a campaign to highlight the...
Marketing Week Masters awards deadline extended
More than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world....
