Google’s Topics shows the ad industry needs a better case for targeting
The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors'...
Month: February 2022
Google’s retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
Dive Brief: Google's revenue derived from advertising sales increased 33% year-on-year in the fourth quarter to $61.24 billion, buoyed by...
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