Instacart rolls out shoppable brand pages for CPGs
Dive Brief: Instacart unveiled on Wednesday new advertising capabilities for brands, including CPG brand pages that function as digital storefronts...
Year: 2022
Bud Light brews up limited-edition NFTs to launch zero-carb beer
Bud Light is launching its first zero-carb beer, Bud Light Next, with a new nonfungible token (NFT) project and accompanying...
Michelin gamifies teen driver safety with The Sims mobile app
Michelin is urging teen drivers to be safe behind the wheel with a campaign that includes interactive content in a...
Apple’s services segment hits record $19.5B as company shakes up mobile advertising
Dive Brief: Apple's services segment, which includes advertising, grew 24% year-on-year to a record $19.5 billion for the fiscal first...
Campaign Trail: How Coke gives its 130-year-old logo contemporary flair
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
What’s next for advertisers as Google changes course again on cookie alternatives
For the third time, the new year means new plans for Google as it continues to alter its plan to...
McDonald’s enlists fashion designer for Lunar New Year celebration in metaverse
Dive Brief: McDonald's is heralding the Lunar New Year with a metaverse activation designed with Opening Ceremony co-founder Humberto Leon,...
Michelob Ultra unveils streetwear line to reflect growing wellness strategy
Dive Brief: Anheuser-Busch InBev brand Michelob Ultra is partnering with advertising agency Gut Mexico City to launch the brand's first...
Accenture Interactive again bets on agency heavyweights to boost creative expertise
Dive Brief: Accenture Interactive appointed Nick Law as its global lead for design and creative tech and promoted Sarah Thompson,...
Folgers tunes in classic rock to try to perk up brand
Dive Brief: Folgers, the coffee brand from J.M. Smucker Co., is out with a new campaign that ditches its iconic...
