Budweiser cuts beer prices based on St. Louis heat waves
Dive Brief: Budweiser is running a Budweiser Chill Zone Giveaway social media promotion in St. Louis and will drop the...
Linda J. Dodson
Kroger to launch targeted audio ads in store
Dive Brief: Kroger has teamed up with audio and advertising solutions firm Vibenomics to target shoppers with in-store audio ads...
WPP’s GroupM launches multicultural marketplace with 300 vetted publishers
Dive Brief: WPP's media investment group GroupM has introduced The GroupM Multicultural Marketplace in the U.S. in a move to...
John Lewis cuts could herald death of the department store
A raft of struggling department stores may never reopen as the high street struggles to recover from coronavirus, retail experts...
How to book your holiday without losing money as travellers face risky coronavirus costs
Several countries on the list are expected to require Britons to self-isolate on arrival, including high-profile Commonwealth destinations such as...
Ailing Boots searches for a way back to health
Boots’ move to sack more than 4,000 employees heaps yet more pain on the British high street, pushing the number of declared job...
John Lewis, Boots and Burger King closures put 7,000 jobs under threat
John Lewis will also close shops at Heathrow airport and St Pancras station and four At Home outlets in Croydon,...
Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ study says
Dive Brief: Generation Z has high expectations for digital experiences, shaping how they feel about brands, shopping and technology. More...
Activia uncaps fresh brand image with diverse campaign on gut health
Dive Brief: Danone North America kicked off a new ad campaign for yogurt brand Activia this week, titled "A to...
TikTok billionaire Zhang Yiming, one of the richest men you’ve never heard of
Baidu, China's equivalent of Google, was dominant but burning users' trust by making adverts look like real search results. The...
