Know the Basics First off, you need to know the basics of PPC. Actually, it’s a type of sponsored links in the search results page of Google. These ads are also shown in other important places. What you need to do is bid on a number of other companies for […]
Linda J. Dodson
Essence Of A Well-Positioned Brand – Lessons For Corporate Nigeria
The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker wrote an introductory text on the importance of brands and branding. What is new is the degree of attention and sophistication it has gotten the world over in recent years. […]
Making Sense of What an Accounting Firm Does
No one dreams of opening a restaurant or shop so that they can spend hours staring at accounts payable and receivable columns. Many entrepreneurs and small business owners can benefit from having an extra hand balancing the books, but they may be unsure about outsourcing to an accounting firm. Experts […]
Discover the Best Mexico Travel Destination For You With This Game
I must say first that any Mexico spots or travel destination you choose you won’t be disappointed; this is a game/test that will help you understand where to book your next Mexico travel, based on your favourite activities, the things you like to do on vacations and the way you […]
Business Taxicab Etiquette – Tips on Correct Seating Protocol
From hailing a taxi to tipping the driver, taxi travel has a protocol all it own. Whether you are host, junior executive, or guest, creating favorable impressions when traveling in a taxi include knowing where to be seated, how to enter the vehicle, and how to make your exit. How […]
The Importance of Branding and Identity
When you hear the word “branding” it brings to mind a mental image of a rancher searing his mark into his cattle’s hide. Well, product branding is not quite that painful, but it follows along the same principle. You want to “burn” into the consumer’s mind the image of your […]
Why A Certified Public Accountant Is Worth Every Dime While Accountants Are A Dime A Dozen
Most small to medium size businesses quickly get to the point where they realize they need an accountant who is versed in everything from tax preparation to financial planning. When they can no longer handle all of the financial work themselves, they start shopping for a bookkeeper to help them […]
Seven Amenities Your Business Hotel Needs To Offer
If there is one segment of our population that should earn a reward for the amount of movement they have in their lives, it would be a large portion of the business community. They are constantly moving and shaking, making this world run as efficiently as possible, all the while […]
Personal Branding, a Key to Success in Your Business
Do you want to succeed in life? Personal Branding is your key to success. Personal branding is a very important ingredient to success in your life. Are you employed by someone else or you are self-employed? Do you know yourself and how others perceive you at your place of work […]
Branding Through Social Media
Are you looking forward to social media as the coolest, cheapest and the most effective medium to reach your customers? Well you are really canny and updated to think so. Social media is being widely used for the branding by brands both old and new. This is because it is […]