Budweiser resurrects ‘Whassup’ tagline for Salvation Army ad
Dive Brief: Budweiser is rebooting its classic "Whassup" tagline for a new PSA collaboration with The Salvation Army that offers...
Linda J. Dodson
American Airlines’ ad signals return to brand-building
Dive Brief: American Airlines launched its first branding campaign since 2016 with the debut of a video titled "You Are...
Campaign Trail: Why Hyundai revived a recession-era program for today’s crisis
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
India’s superapp battle kicks off with Facebook-Jio alliance
TOKYO -- The race to become India’s top superapp has kicked into high gear, and funds from overseas technology titans...
Building, executing and measuring an integrated marketing campaign
There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message....
Recovery from the Covid-19 crash will be unlike any other
Stocks have pared losses recently, but this doesn't mean markets are on the road to recovery When stock markets crash they...
Facebook-Jio deal to trigger “Super App” battle in India
TOKYO -- The success of WeChat and Alipay in China as multipurpose “super apps” loaded with chat, payment and a...
Coronavirus latest: Singapore can’t test all migrants, so infected number likely higher
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of...
Japan weighs change to its traditional April start of school year
TOKYO -- Japan's academic calendar starts in April, the same month that the country's corporations welcome their annual batch of...
Coronavirus latest: China slams India’s ‘unfair’ criticism of its test kits
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of...
