Building, executing and measuring an integrated marketing campaign
There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message....
Linda J. Dodson
Recovery from the Covid-19 crash will be unlike any other
Stocks have pared losses recently, but this doesn't mean markets are on the road to recovery When stock markets crash they...
Facebook-Jio deal to trigger “Super App” battle in India
TOKYO -- The success of WeChat and Alipay in China as multipurpose “super apps” loaded with chat, payment and a...
Coronavirus latest: Singapore can’t test all migrants, so infected number likely higher
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of...
Japan weighs change to its traditional April start of school year
TOKYO -- Japan's academic calendar starts in April, the same month that the country's corporations welcome their annual batch of...
Coronavirus latest: China slams India’s ‘unfair’ criticism of its test kits
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of...
HSBC sees credit losses surging to highest level in a decade
HONG KONG -- HSBC Holdings warned that its provisions for loan losses in 2020 could surge to the highest level...
Thailand and Malaysia keep guard up after Vietnam lifts lockdown
BANGKOK -- Some Southeast Asian countries have begun cautious preparations for lifting coronavirus-related restrictions on activity as new cases decline,...
Mongolia says international IPO for coal mine no longer needed
ULAANBAATAR - Mongolia has shelved plans to sell up to $3 billion in shares of the country's flagship coal mine...
Beijing Diary: The curious case of the ‘Thousand Talents’ program
The Chinese government is battling to contain the coronavirus outbreak that has infected tens of thousands and killed more than...
