Dive Brief: Airbnb halted marketing spending as it looks to save $800 million this year and offset losses from the coronavirus pandemic, Reuters reported, citing an anonymous source. The Information also reported the news. The home-rental startup also enacted a hiring freeze, barring for a handful of key roles. Company […]
Linda J. Dodson
Hasbro supports families staying indoors with new online resources
Dive Brief: Hasbro created a new content marketing program targeted at families looking for things to do while home during coronavirus-related school closures, according to a press release. The Bring Home the Fun website features games and activities for kids, as well as suggestions for projects that include Hasbro toys […]
Mitigating the damage of mega-event cancellations due to coronavirus
The following is a guest post from Jessica Ekholm​, VP analyst​ at Gartner. Opinions are the author’s own. On Feb. 12, Mobile World Congress (MWC) in Barcelona was canceled just over a week before its planned start date for fear of coronavirus spreading at the event. Last-minute cancellations of mega […]
DTC coffee brand Trade brews virtual meetup in new video ad
Dive Brief: Direct-to-consumer (DTC) subscription coffee service Trade released its first video ad highlighting the joys of getting together virtually for coffee during the coronavirus pandemic, the company shared with Marketing Dive. The spot was directed and edited remotely via video conference. The brand worked with studio Cause & Effect […]
Rubicon Project, Telaria complete merger to seize on booming CTV space
UPDATE: April 1, 2020: Rubicon Project and Telaria completed their merger following stockholder approval, creating the largest independent sell-side platform in advertising, according to a press statement. The deal closed earlier than an initial July 2020 projection, and the combined company will take on a new name in the coming […]
T-Mobile urges gratitude for ‘helpers’ on April Fools’ Day
Brief: T-Mobile is urging people to show their gratitude for “the helpers of the world” instead of pulling pranks on April Fools’ Day in a giving campaign during the coronavirus pandemic. The wireless carrier will donate as much as $500,000 to the Boys & Girls Clubs of America COVID-19 Relief […]
How will coronavirus pressures shape the agency in-housing debate?
Major marketers in recent years have moved more agency work in-house, stirring controversy around trust and whether internal teams can better handle the duties that third-party services providers have historically specialized in. As the coronavirus pandemic continues to roil the industry, the in-house model’s focus on cost and efficiency could […]
Consumers believe brands can lead coronavirus response, but demand practical solutions
Dive Brief: More than half of consumers believe brands are responding more quickly and effectively to the coronavirus pandemic than governments, according to a special brand trust report by Edelman. Sixty-two percent believe that their country will not endure the crisis without brands playing an active role in relief efforts. […]
Gartner: 65% of CMOs are preparing for budget cuts
Dive Brief: The majority (65%) of chief marketing officers said they are already preparing for budget cuts due to COVID-19 shutdowns, per a new Gartner study shared with Marketing Dive. The report, which includes feedback from 176 marketing executives and was completed on March 20, found marketers are unprepared for […]
Avigan maker gets hometown help to secure scarce key ingredient
TOYAMA, Japan — The maker of Avigan is slated to receive local government help in accessing a critical ingredient, a goal in line with Japanese plans to stockpile the flu drug showing promise against the novel coronavirus. The Fujifilm Holdings unit’s home prefecture of Toyama plans to support local companies […]