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Future-Proofing Industries: How Disruptive Trends Are Reshaping the Business Landscape Citi elevates brand officer to marketing chief as it looks to unify operations
Dive Brief: Citi promoted Chief Brand Officer Carla Hassan to chief marketing officer as it looks to streamline its marketing...
Pepsi creates team-specific videos, contests and packaging for homebound NFL fans
Dive Brief: Pepsi detailed team-specific components of its "Made for Football Watching" campaign for four teams via separate press releases. The...
Gen Z shows higher ad recall than older age groups, Snap study finds
Brief: Generation Z — consumers ages 13 to 24 — are more likely to recall advertising than older generations, even...
Crown Royal enlists singers Ari Lennox, Anthony Ramos to help venues hurt by COVID-19
Dive Brief: Crown Royal has enlisted singers Ari Lennox and Anthony Ramos to help bars, stages and clubs that are...
‘Don’t make us die’ cry firms frozen out of Covid help
The government has spent billions supporting businesses through coronavirus. But some industries and individuals have fallen through the gaps, while...
Nvidia chief pledges to make Britain an AI leader with $40bn Arm deal
“We all know that AI is so important today and that its future impact in healthcare, in transportation, in local...
iPhone delay clears way for Apple Watch launch to take centre stage
To close watchers of the company, updates to the Apple Watch hardware and its operating system are arguably more interesting...
Warren Buffett goes big on Japan as safe investment haven
Investing in Japan this year looks even more eccentric than usual. The architect of the economic reforms that have come...
US tech giant Nvidia buys Britain’s Arm for $40bn
The US technology giant Nvidia has confirmed the $40bn (£31bn) takeover of Arm, one of Britain’s biggest tech companies, and...
Next’s dividend and negative interest rates could shape the market this week
The FTSE 350 crept up 1pc last week whilst European and American markets fluctuated. Oil prices remained on the back...