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Revolutionary Marketing Strategies That Will Dominate 2024 If you think this pandemic shows the limits of globalisation, think again
The flipside of becoming less reliant on foreign inputs is, of course, becoming more reliant on domestic ones. In this...
Dyson to cut 900 jobs with one in six UK workers axed
Dyson is cutting 600 of its 4,000 staff in the UK as the consumer goods maker restructures following the lockdown....
Wingstop preps 24-hour virtual DJ party for National Chicken Wing Day
Dive Brief: Chain restaurant Wingstop is celebrating National Chicken Wing Day on July 29 with a virtual party and giveaway,...
American Eagle channels TikTok culture for virtually produced back-to-school campaign
Dive Brief: American Eagle Outfitters is rolling out a back-to-school campaign that was directed, shot and produced through digital communications...
Kia Motors gears up blockbuster-like video ad to flaunt vehicles
Dive Brief: Kia Motors released a new 13-part film called "The Features Film" on YouTube promoting eight of its vehicles,...
Quaker Chewy creates online summer camp site
Dive Brief: The Quaker Oats Company's brand Quaker Chewy created a program of fun summer activity ideas for families whose...
The tax levers Sunak could pull to tackle our soaring debt pile
Even in the midst of a once-in-a-lifetime economic crisis, Rishi Sunak is the most popular man in Government and the most...
How China’s influence extends deep into the UK economy
“No economy in the world is as open to Chinese investment as the UK,” declared George Osborne on a visit...
Unilever soars after dodging lockdown sales slide
Unilever shares soared after it said sales were almost flat in the first half of the year - far better...
post-Brexit triumph or the emperor’s new clothes?
The key economic benefit is job creation. Catherine Barnard, a professor of EU and labour law at the University of...