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The Unseen Power of Content Marketing: How to Make Your Brand Irresistible Coronavirus latest: Singapore sees infections spike among migrants
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of...
Why CPG marketers can’t afford to go dark despite coronavirus risks
As the coronavirus upends industries from travel to restaurants, the consumer packaged goods sector finds itself in an advantageous, but...
During pandemic, consumers prioritize product availability over brand loyalty
Dive Brief: While consumers are still largely shopping in stores during the coronavirus pandemic, 69% of them are purchasing different...
ADT taps user-generated videos for TV, social media push
Dive Brief: Home security firm ADT has launched a new TV and social media campaign using user-generated footage to help...
Fiat Chrysler sponsors virtual concert series on Facebook Live
Dive Brief: Fiat Chrysler Automobiles (FCA) teamed up with Interscope Records to host a virtual concert series aimed at entertaining...
Direct publishers hit harder by coronavirus than programmatic specialists, study finds
Dive Brief: Nearly all (98%) media sellers, a category that includes publishers, media platforms and programmatic companies, believe ad sales...
Kellogg snack brands back Overwatch League sweepstakes
Dive Brief: The Kellogg Company's Cheez-It and Pringles snack brands this month launched a sweepstakes for fans of Overwatch League,...
‘Stop buying bottled water during coronavirus lockdown’, online shoppers urged
Shoppers ordering groceries online should avoid buying bottled water and drink from the tap instead, campaigners and supermarket staff have urged. They fear it is...
Moon has no excuses for missing policy goals after landslide
SEOUL -- The thumping win by President Moon Jae-in's left-leaning Democratic Party in Wednesday's National Assembly election puts the government in...
Asia’s reliance on trade, tourism weighs on COVID-19 recovery: IMF
BANGKOK -- Asian economies could fare better than those of their key trading partners in 2020 amid the COVID-19 pandemic,...