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Unveiling Hidden Opportunities: A Data-Driven Market Analysis for Tomorrow’s Wins Hasbro supports families staying indoors with new online resources
Dive Brief: Hasbro created a new content marketing program targeted at families looking for things to do while home during...
Mitigating the damage of mega-event cancellations due to coronavirus
The following is a guest post from Jessica Ekholm, VP analyst at Gartner. Opinions are the author's own. On Feb....
DTC coffee brand Trade brews virtual meetup in new video ad
Dive Brief: Direct-to-consumer (DTC) subscription coffee service Trade released its first video ad highlighting the joys of getting together virtually...
Rubicon Project, Telaria complete merger to seize on booming CTV space
UPDATE: April 1, 2020: Rubicon Project and Telaria completed their merger following stockholder approval, creating the largest independent sell-side platform...
T-Mobile urges gratitude for ‘helpers’ on April Fools’ Day
Brief: T-Mobile is urging people to show their gratitude for "the helpers of the world" instead of pulling pranks on...
How will coronavirus pressures shape the agency in-housing debate?
Major marketers in recent years have moved more agency work in-house, stirring controversy around trust and whether internal teams can...
Consumers believe brands can lead coronavirus response, but demand practical solutions
Dive Brief: More than half of consumers believe brands are responding more quickly and effectively to the coronavirus pandemic than...
Gartner: 65% of CMOs are preparing for budget cuts
Dive Brief: The majority (65%) of chief marketing officers said they are already preparing for budget cuts due to COVID-19...
Avigan maker gets hometown help to secure scarce key ingredient
TOYAMA, Japan -- The maker of Avigan is slated to receive local government help in accessing a critical ingredient, a...
HSBC, DoSomething.org launch personal finance campaign starring ‘Black-ish’ actor
Dive Brief: HSBC Bank USA has teamed up with DoSomething.org on a campaign starring "Black-ish" star Marcus Scribner that promotes...