Pandemic’s hit to ad spending could be less severe than Great Recession, GroupM says
Dive Brief: Excluding political advertising, U.S. ad spending could drop 13% this year, as the economic effects of the coronavirus...
Month: June 2020
How brands can use hyperlocal marketing to bounce back and drive revenue
The following is a guest post from Collin Holmes, CEO of brand management company Chatmeter. Opinions are the author's own....
Room & Board lifts conversion rate 80% with AI personalization
Dive Brief: Home furnishing company Room & Board reported an 80% increase in conversion rate by working with cloud commerce...
Older homeowners are being failed by poor equity release advice, warns City watchdog
Older and vulnerable homeowners are being lured into expensive equity release plans without being offered proper advice by some firms in...
Pernod Ricard names Pam Forbus as CMO for North America
Brief: Pernod Ricard, whose brands include Absolut vodka, Mumm champagne and Martell cognac, named Pam Forbus as CMO for North...
Walmart teams with Shopify to grow its marketplace
Dive Brief: Walmart and Shopify on Monday announced they are partnering to bring 1,200 sellers onto Walmart.com's third-party marketplace by the...
Chinese shoppers drive online retail with ‘revenge spending’
SHANGHAI -- Homemaker Wu Ting rarely goes out these days to buy groceries in Shanghai's markets and malls.During the city's...
The Macallan’s e-commerce boutique fulfills orders from local retailers
Dive Brief: Single malt whisky brand The Macallan launched an e-commerce boutique in the U.S. on June 15, with orders...
How Kraft Heinz converts renewed interest into new brand experiences
As much of the world sat at home in lockdowns to prevent the spread of coronavirus, millions of consumers rekindled...
HSBC moves ahead with sweeping job cuts held up by coronavirus
HONG KONG -- As the coronavirus pandemic puts pressure on its loan portfolio and profits, HSBC Holdings has revived plans...
