Month: June 2020

EasyJet cuts 5,000 jobs and pulls out of Stansted, Southend and Newcastle

EasyJet said it had started consultations with staff about who would lose their jobs.

Johan Lundgren, chief executive, said: “These are very difficult proposals to put forward in what is an unprecedented and difficult time for the airline and the industry as a whole. Unfortunately the lower demand environment means we need fewer aircraft and have less opportunity for work for our people.

He added that the cuts were part of his focus on “doing what is right for the company and its long-term health and success so we can protect jobs going forward”.

The airline has about 300 aircraft,

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P&G’s Pritchard outlines 4-point plan to dismantle racial inequality

Dive Brief:

  • Procter & Gamble Chief Brand Officer Marc Pritchard outlined the packaged goods giant’s plan to eliminate racial inequality, an initiative that the executive said has taken on fresh significance in the wake of the coronavirus pandemic and mass civil unrest over police brutality and racial violence.
  • Speaking during a virtual Cannes Lions event, a transcript of which was provided by P&G after its broadcast, the executive detailed four benchmarks the marketer has set for itself, firstly to achieve 40% multicultural representation in the U.S. Secondly, P&G is accelerating its investments in third-party Black-owned and -operated media companies,
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Unilever, Honda, Verizon join growing Facebook ad boycott

UPDATE: June 26, 2020: The U.S. division of Honda became the first automotive marketer to join the Facebook advertiser boycott Friday, Ad Age reported. The brand in a press statement said that it would pause advertising on Facebook and Instagram for the month of July in a move “to stand with people united against hate and racism.” American Honda joining the fray followed Unilever’s announcement earlier in the afternoon that it would pause all advertising on Facebook, Instagram and Twitter until at least the end of the year in the U.S. 

UPDATE: June 26, 2020: On Thursday, Verizon became

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Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech

Dive Brief:

  • Unilever will stop advertising on Twitter, Facebook and Facebook’s image-sharing platform Instagram for at least the rest of the year in the U.S., according to an announcement made Friday.

  • The packaged goods giant behind brands like Dove and Hellmann’s mayonnaise said the high degree of polarization in the U.S., including the proliferation of hate speech, informed its decision, along with the Unilever Responsibility Framework it introduced two years ago to improve the overall health of the digital advertising ecosystem. 

  • Unilever said it will maintain its prior planned media investment budget in the U.S. for 2020, but redirect

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