Girl Scouts debuts media brand for women
Dive Brief: Girl Scouts of the USA created a media brand and website with content aimed at women ages 25-54....
Month: June 2020
Marketers invested in digital tools were quicker to pivot when pandemic hit, study says
Dive Brief: Half of marketers found that previous investments in marketing innovation and automation helped them quickly pivot as the...
Pandemic personas include careful optimists and remiss pessimists, study says
Dive Brief: AnalyticsIQ identified four pandemic personas — on guard cynics, careful optimists, remiss pessimists and lax dreamers — in...
Tumbling house sales show tentative signs of bottoming out
Property sales continued to tumble in May and remained well below the level seen in the worst months of the...
Economy bounces back as lockdown eases
Confidence among private sector firms hit a four-month high although respondents reported lingering caution among clients dragging down overall demand, threatening...
There are 185 billion reasons why no politician should consider a lockdown again
This scenario alone produces a £66bn “loss” from the lockdown, but under more realistic outcomes for fatalities, the costs outweigh...
Why Apple’s Mac is changing its chips after 15 years
By 2005, IBM and Apple had fallen out, and Jobs announced that it would switch to Intel (the company retained...
Wirecard boss Markus Braun arrested in Germany
Markus Braun, who resigned on Friday as chief executive of Wirecard, has been arrested in Germany on accusations of accounting fraud and...
Coronavirus could bring flawed but vital Help to Buy back from the dead
The worst recession for 300 years is looming on the horizon, but some housebuilders are rubbing their hands. It may...
Relaxing Sunday trading laws is a dangerous distraction in the Covid era
Retailers pay 25pc of all business rates, even though they account for only 10pc of the economy. Small companies are...
