Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk
Dive Brief: Apple AirPods, CVS Pharmacy, Disney, Netflix and Spotify have seen the largest gains in brand love among Generation...
Month: September 2020
Campaign Trail: How McDonald’s molds people’s possessions into minimalist food ads
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity
Brief: Walmart has partnered with Microsoft on the technology giant's bid to acquire the social video-sharing app TikTok, a company...
Britain must find its tech champions or be left behind
Consider the fact that Europe’s most valuable listed tech company is SAP, a German software giant, which at €167bn, or...
Lloyd’s of London faces calls to ditch fossil fuels insurance
Lindsay Keenan, a campaigner at Insure our Future, said: “Lloyd’s needs to act on the science, follow other leading insurers...
The Future of Transport: Death of the Car?
Today sees the first in a 5-part series that will try to answer those questions. Future articles will examine Urban...
Hotdesking here to stay in post-Covid office revolution
Part of the reason companies are likely to embrace hot-desking is simply because they can. The rise of working from...
Property markets have soared, but a tough few months is yet to come
Idealism meets reality The soaring demand reported by Zoopla and Rightmove is based on buyer inquiries and should be treated...
the best trusts to cut inheritance tax
Suppose you want to make a gift for the benefit of your children but still need income or other use...
Kingfisher is giving itself a DIY makeover and the shares should respond
The coronavirus pandemic has prompted sweeping changes to business models across retail. Companies are scrambling to boost their online capabilities, reduce...
