Peroni appeals to millennials’ wanderlust as it looks for US foothold
Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years this week....
Month: March 2022
Omnicom is first agency to integrate with NBCUniversal’s data clean room
Dive Brief: Omincom's media services division Omnicom Media Group (OMG) will be the first agency to integrate with the NBCUniversal...
IPG pulls out of Russia after weighing ‘moral dilemma’ around staff
Dive Brief: Interpublic Group of Companies will suspend operations in Russia due to the ongoing war in Ukraine, CEO Philippe...
Waze and Infiniti direct traffic to women-owned businesses
Dive Brief: Nissan's luxury car division Infiniti partnered with navigation app Waze to celebrate Women's History Month with a new...
General Mills suspends marketing in Russia, a small piece of its business
Dive Brief: General Mills joined the growing list of marketers freezing advertising and capital investments in Russia in response to...
Campaign Trail: Ruggable rejects restrictions in debut brand effort
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Promoting Definition
If you're bringing your brick and mortar store on-line or planning to launch an eCommerce retailer, having a marketing technique...
Perfect seeks SPAC financing to drive AR growth in beauty and beyond
Perfect Corp. this month announced plans to become publicly traded through a merger with a blank-check company. The proceeds from...
4 ways CPG marketers can move from ‘liquid in a bottle’ to service-led approach
The following is a guest post by James Lancaster, global brand experience lead for Lysol at Reckitt. Opinions are the...
Schick ditches the script for rebrand targeted at everyday men
Dive Brief: Schick revealed a rebranding campaign that focuses on everyday men expressing their individuality, an attempt to bring more...
